Two key SEO ideas that have gained popularity recently are YMYL and E-A-T. Expertise, Authority, and Trustworthiness stand for E-A-T, whereas Your Money or Your Life stands for YMYL. Google’s standards for website quality and content relevancy are based on a combination of these ideas.
What is E-A-T in SEO?
Expertise refers to how Google wants to see that the content on your website is written by people with expertise in their field. This means that you should have writers who are knowledgeable and experienced in the topics they are writing about.
Authority, In addition to expertise, Google also wants to see that your website has authority within its niche or industry. This means that other websites and online sources should link to your content as a reliable source of information.
Trustworthiness , Google wants to see that your website is trustworthy. This means that your content should be accurate, up-to-date, and supported by credible sources. You should also have clear policies around data privacy, security, and other issues that are important to users.
What is YMYL in SEO?
YMYL stands for “Your Money or Your Life.” In the context of SEO, YMYL refers to websites and content that can have a significant impact on a user’s life, health, safety, or financial well-being.
Here are some examples of YMYL websites and content:
- Health and medical advice
- Financial advice and services
- Legal advice and services
- News and current events
- Safety information
- Shopping and e-commerce websites
Because these types of websites and content can have a significant impact on users’ lives, Google holds them to a higher standard of quality and expertise. Websites that fall into the YMYL category are subject to stricter scrutiny when it comes to factors like E-A-T (Expertise, Authority, Trustworthiness) and content quality.
In practice, this means that if you operate a YMYL website or publish YMYL content, you should take extra care to ensure that it is accurate, reliable, and trustworthy. This can include things like:
- Citing credible sources to support your claims
- Providing detailed author bios and credentials
- Providing transparent information about your organization and its practices
- Avoiding clickbait and sensationalism in your headlines and content
- Following best practices for website security and data privacy
By prioritizing quality and expertise, you can improve the trustworthiness of your YMYL content and improve its chances of ranking well in search results.
How To Optmize My Website for E-A-T and YMYL?
Create high-quality content: This is the most important factor in optimizing for E-A-T and YMYL. Your content should be well-written, informative, and backed by credible sources. Make sure your content is written by experts in their field and covers the topic in-depth.
Add author information: Include information about the author or authors of the content. This can include their name, credentials, and relevant experience.
Build authority through backlinks: Earn high-quality backlinks from authoritative websites in your niche or industry. This can be achieved by creating high-quality content that others will naturally link to.
Use structured data: Implement structured data on your website to help search engines understand the content and context of your pages. This can include adding schema markup for reviews, ratings, and other types of content.
Optimize your website for mobile: A mobile-friendly website is critical for user experience and can also improve your search rankings.
Update your content regularly: Keep your content up-to-date and relevant by regularly updating it with new information and insights.
Use social media to build relationships: Engage with your audience through social media and other channels to build relationships and establish trust.
Ensure accuracy of information: Make sure the information you provide on YMYL pages is accurate and supported by credible sources.
By putting these techniques into practise, you may raise the E-A-T and YMYL scores of your website, which will enable it to rank higher on search engine results pages and get more visitors and customers.